Mark Ronson samplea a atletas

Nada tonta la gente de Coca-Cola: Mark Ronson y Katy B fueron los encargados de realizar la canción de su campaña, la cual “samplea“ a diferentes atletas mundiales.

La campaña de la soda de cola Move to the Beat pretende inspirar a los jóvenes del mundo y una buena forma de conseguir esto, será a través del tema que fue creado por el súper productor sampleando a diferentes deportistas.

La canción surgió así: Mark Ronson viajó por todo el mundo para reunirse con 5 distintas promesas del deporte y grabar los sonidos que realizan. Por ejemplo, al estar junto al jugador inglés de ping-pong Darius Knight, el también DJ pudo grabar el sonido que hacía la pelota contra la mesa. “Los sonidos que Darius crea, sus gruñidos, gritos y todo lo demás, son inusuales y geniales.”

Para obtener el ritmo de la canción, Mark subió a una caminadora a la corredora rusa de 400 metros Kseniya Vdovina y grabó los latidos de su corazón. Interesantes sonidos emanaba la taekowondoína mexicana María Espinoza cuando, según Ronson, “le partía su madre a las personas”. Seguramente ésto fue grabado cuando Ronson vino en DJ set para una fiesta privada a principios de este año.

Coca-Cola Presents: The London Beat Documentary, es el documental de 60 minutos que se estrenará a la par de la campaña, que relatará detrás de cámaras todo el proceso de creación que atravesó el productor a través de 5 países y 4 continentes.

Las siguientes fotos son del anuncio de la campaña el día de hoy en el Reino Unido. En la primera Mark Ronson y Katy B y en la segunda, Mark Ronson junto a la corredora rusa Kseniya Vdovina.

Actualización: Aquí debajo está un clip donde vemos a Ronson y a Katy B hablando un poco más acerca de “Move To The Beat“

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